A platform for everyone who loves design, seeks inspiration, and wants to combine modern trends with natural accents.
About Us
Our readers are creative minds, interior design enthusiasts, and anyone who wants to consciously shape their home. Whether a young couple in their first apartment or an experienced designer with an eye for detail – we speak to people who prioritize quality over quantity and appreciate natural materials.
Target audience: Design enthusiasts, minimalists, nature loversWe focus on editorial depth rather than quick trends. Each article is based on research that places materials, colors, and forms in their context. Our tone is calm, factual, and inviting – like a conversation among like-minded people. We avoid empty promises and instead offer concrete suggestions that work in everyday life.
Principle: Honesty, clarity, warmthOur strength lies in the connection between aesthetics and sustainability. We show how beige and brown tones transform spaces, how minimalism enriches life, and which natural materials are convincing both visually and ecologically. Each article is a plea for thoughtful design that tells stories and endures.
Promise: Inspiring, well-founded, approachableFrom the first idea to an established platform for design and inspiration – every step was a conscious decision.
Mr. Manfred Lederer and Dipl.-Ing. Hanna Hörmann started the project with the goal of creating a place for authentic, modern design. The first website was a simple blog with handpicked articles on color and material theory.
With the addition of Dr. Samuel Stern as editorial director, the offering grew: interviews with interior designers, reports on sustainable materials, and initial collaborations with local manufacturers. The readership doubled within six months.
After a year of conception and design, the platform went online in a new guise. The minimalist, warm look with beige and brown tones reflected the editorial direction. The average time spent on the site increased by 40 percent.
Today, the platform reaches over 50,000 visitors monthly. Regular columns, a dedicated podcast, and exclusive workshops solidify its position as an independent voice in modern lifestyle design. The editorial team consists of five permanent and numerous freelance authors.
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